CASE STUDY
SUPPLEMENT BRANDS
JCKED is a performance-driven supplement brand focused on helping men ages 20–40 reach peak physical performance with science-backed formulas. Their standout products include Liquid L-Carnitine 3000, the Turkesterone + Tongkat Ali Natural Test Booster, and the Liquid Pump
(a precision dosing accessory that pairs with their Carnitine).
The brand emphasizes clean dosing, no-BS transparency, and products that deliver results without fluff.
CHALLANGES
Before working with us, JCKED’s email marketing was leaving money on the table.
Weak Pop-Up Capture → Low conversion from site visitors.
Inconsistent Sending → ~2 emails per week on average, not enough to build momentum.
Poor Design & Copy → Emails didn’t follow direct-response principles, lacked urgency, and had weak CTAs.
Low Click Rates → Even when emails were opened, they weren’t driving enough traffic to the site.
Over-Reliance on Paid Ads → Growth leaned heavily on Facebook and Instagram ads instead of owned channels.
Our Objective
Our goal was to turn JCKED’s email into a high-performing revenue channel that drove both immediate sales and long-term retention.
Boost CTR & Conversions → Direct-response copy and engaging design.
Maintain Consistent Cadence → Shift from irregular sends to a structured calendar.
Elevate Design & Copy → Sleek, persuasive, conversion-focused messaging.
Optimize Automations → Welcome, cart, post-purchase, and winback flows.
Increase ROI → Make email a dependable profit center and reduce reliance on ads.
